Digital Marketing is one of the highest in-demand skills in the IT industry today. Why? Because of the latest internet boom in India. According to a report, more than 100 crores people in India use the internet today in 2019 this has surpassed the previous year records.
Digital marketing skills in small towns are in high-demand. From small to significant business, almost everyone is turning towards online marketing. The digital marketing industry in small cities is flourishing currently. Digital Marketing is the insistence of today’s generation and has the scope in all the cities whether it is a metro city or a small, there are many of jobs available in the industry, for the right people who possess the best skill set.
What is Digital Marketing?
Digital Marketing is just marketing using internet marketing tools, and advertising is nothing more than offering value to your consumers, so digital marketing is, therefore, communicating value to your customers using digital tools. Digital Marketing tools are made up of Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media, Content Marketing, Blogging, Articles, Video Creation, Email Marketing, and Online Pay Per Click Advertising (PPC). Let’s take a look at the most important Digital Marketing types in brief.
- Search Engine Optimisation (SEO): SEO is the practice of driving quality traffic to a website or blog by ranking higher on the Search Engine Results Page (SERP) by following white hat techniques.
- Pay Per Click (PPC): PPC stands for Pay Per Click which is an advertising strategy for getting traffic to your website by paying a fee to the search engines. Unlike SEO every time someone clicks on your AD, you’ll get charged for it.
- Social Media Marketing (SMM): Social Media Marketing involves promoting your content on popular social media platforms such as Facebook, Instagram, and Twitter to reach your branding and marketing goals.
- Email Marketing: Email Marketing involves sending commercial or paid emails to a group of people. Email Marketing is a must-have marketing strategy for every business.
- Content Marketing: Content marketing is one of the latest and most popular marketing strategies involved in creating and sharing contents, videos, or blogs, to other channels.
Career Scope in the Digital Marketing Field
Digital Marketing these days has become extremely popular that every single human being who knows the importance of online marketing desires to become a digital marketing professional. As coming from now, any person can forecast who is very well update from your market can merely choose the discipline of digital marketing.
In the beginning, the scale of Digital Marketing is usually not very large, but steadily it is raising as, and several tasks are arriving. You need to find out which form of Digital Marketing is suitable for you and then you can choose from the following.
- Digital Marketing Executive
- Search Engine Optimizer (SEO Specialist)
- PPC Specials
- Social Media Marketing Expert
- Content Marketer
- Email Marketer
- Video Marketer
- Link Building Expert